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HFCS is great! Snap at your friends!

I was cruising through Everyday Food this month when I saw this ad. It really put me off. Word of mouth marketing is an incredible and unpredictable tool, but to suggest that we should put down our friends sarcastically for sharing information is just nasty.

I am a big fan of dry humor, but I would never speak to a friend this way. I might ask her reasoning or give my own opionion, but to cut her down like the example given is simply mean. The corn syrup lobby must be on some kind of sugar high.

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Hello,

Your advertisement on page 41 of the October 2008 issue of Everyday Food gave me pause. Suggesting that typical Americans sharing information over daily activities is wrong because we're not experts is condescending and distasteful. I shouldn't have to wait to speak to a doctor before gathering information about a product or ingredient and sharing it with my peers.

Many busy mothers are glad that our friends to pass along important information that we may have missed in the constant flow of news, e.g. product recalls, e coli scares, etc. The example response in your ad -- of a woman using sarcasm to refute her friend, is mean-spirited. This is no way to increase support for your product.

Clearly, there's a reason the phrase is "you catch more flies with honey" and not "you catch more flies with high fructose corn syrup."

Tara Liloia
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Applesauce Station

Making Apple Butter


There's a moment while you're making apple butter when you hit the applesauce stage and you have a choice to make. Will you take the easy road, stop here, and make a batch of applesauce, or will you continue along that hard road of six more hours in front of the stove and make the apple butter?

Making Apple Butter
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